Demonstrations and protests help get your message across to the audience and the protest target. It’s important, however, to be prepared and organize your protest, so that all can go as effectively and efficiently as possible.
When organizing a protest, it’s crucial that one plans the event a few weeks before. Have some family and friends help you, and then decide on time and place that works for everyone. When place and time are agreed upon, the message needs to be discussed as well.
About two weeks before the event, hand out emails or posters physically by hand with your message displayed on them. This will help others become aware of the problem before any protesting even begins. It’s important to gather your supporters together and have them become part of the process as well. They can choose what jobs they’d be interesting doing in part of the protesting process.
Don’t forget to obtain a local permit at your city hall so you can protest. It is free! Also, always keep a copy of your permit with you at the protest just in case people have issues with your location of protest. When you have most of the details figured out, send out a press release to attract more people to the protest to witness or participate.
Make signs with slogan and sayings that are catchy. If you can, make some songs or sing some relevant songs to your cause. Use a megaphone, drum, or whistles to get your music and point across.
On the actual day of the event, carpool with others in the protest to avoid unnecessary clutter at the protest scene, and also to be environmentally friendly. I personally use a big 7 passenger car, and it’s a car I got for under $5000, so it was a pretty easy decision. Be sure to arrive early or on exactly on time as media usually shows up earlier on the scenes. Try to schedule your protest early enough in the day so that a camera crew has time to attend your event and make it back in time to edit the video for the evening news.
Sunday newspaper is the most-read, while Saturday’s is the least-read. A Saturday protest will likely be covered in the Sunday newspaper, which will be read by a larger audience, while coverage of a Friday protest will appear in Saturday’s paper and reach a much smaller audience.
Nominate someone in your protest group as the spokesman and someone whom the media can get a hold of easily.
Write down all the people and press that are supporting your cause and hindering it. The ones who help move the cause forward will be vital for next protests and further exploring of the problem. They may be needed for another protest event or rally soon.
Protests generate media coverage for your issue, while expressing your position to the audience of your protests. Because protests sometimes upset the ‘other’ side, it’s best to resolve any issues politely before organizing a protest. However, there are going to be times when you can’t resolve the situation amicably, and a protest is an important tool to help get your message out.